Hi,I'mTsai-shiuan!I'manAI-drivenproductdesignerwhoturnscomplexchallengesintointuitiveexperiences.Ibridgebusinessstrategywithrealuserneeds,guidingproductsfromearlyconcepttolaunchwithclarity,craft,andmeasurableimpact.
Shaping tools that work the way people think
Each project is an opportunity to translate complex processes into human experience with insights, structure, and craft to make everyday work simpler.
Work highlight: Optimized contact management workflows to boost recruiting efficiency and improve user experience through a research-driven, systematic design approach.
Selected work
Highlights from recent projects
Modular Landing Page System for Healthcare
Redesigned a one-off delivery pattern into a modular system powering personalized experiences across a healthcare client portfolio.
Replaced one-off builds with a modular widget system that baked in accessibility and compliance from the start — cutting build time significantly and scaling across multiple client engagements.
AI-Driven Sourcing Feature
Revived a fragmented, nearly-abandoned AI feature into a unified sourcing experience, now shipped and driving paid plan growth.
Led end-to-end redesign over 11+ months. Unified search and AI into one flow, replaced friction with a simple chat interface, unlocked candidate profiles with inline preview, and added transparency so users could trust the recommendations.
Kind words from collaborators
“She landed the first prototype demo like an absolute pro and the client couldn't have been happier with it. We passed the first major milestone with flying colors.”
How I turn messy into measurable
Stabilize before you redesign
The loudest problem is rarely the root one. I start by finding what's actually broken in delivery, alignment, or trust, and fix that first. The redesign is faster once the ground stops shaking.
Ship the system, not the screen
A screen solves one problem; a system solves the next fifty. I build foundations like design systems, widget frameworks, and white-labeling tools, so teams keep shipping long after the project ends.
Measure what leadership measures
Every project I own ties design decisions to outcomes leadership cares about: checkout time, profile completion, clicks saved, paid-plan growth. Craft matters, but only when it moves the number.
Tracing inspirations and reflections in design
A growing collection of lessons, ideas, and moments that have shaped how I think about design. From discovering patterns in everyday interactions to learning through projects and people, these reflections capture the mindset behind my work.
Design at AI Speed
Three weeks. One demo. A designer in the terminal. What happens when you stop treating design and development as separate phases.
Keeping Authorship in AI-Assisted Website Build
I didn't set out to build a website with AI. I set out to design one—and found a methodology where AI amplified my decisions rather than driving them.
Don't Let AI Design You
Have you tried Lovable? Used V0? Built with Cursor? Questions like these have been popping up—and they come with both potential and risks.
Let's build what's next
Whether it's a product challenge, a collaboration idea, or just a thoughtful conversation about design, I'd love to hear from you. Let's connect and see what we can build together.
Contact me