Case Studies

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Design Systems

Modular Landing Page System for Healthcare

Turned a struggling client engagement into a scalable platform, now powering 33+ personalized experiences across 11 healthcare clients.

Stabilized delivery, then redesigned the approach. Replaced one-off builds with a modular widget system that baked in accessibility and compliance from the start.

11 clients, 33+ experiences2 weeks → 3-5 days build timeFoundation for self-serve portal
AI/ML Integration

AI-Driven Sourcing Feature

Revived a fragmented, nearly-abandoned AI feature into a unified sourcing experience, now shipped and driving paid plan growth.

Led end-to-end redesign over 11+ months. Unified search and AI into one flow, replaced friction with a simple chat interface, unlocked candidate profiles with inline preview, and added transparency so users could trust the recommendations.

From 2-3 users to regular adoptionPaid plan growth post-launchFaster candidate shortlisting
0→1 Strategy

AI-Assisted Logistics Operations Platform

Led 0→1 discovery and design for a federal logistics organization. Defined how AI should surface in compliance-heavy workflows.

Led an 8-week discovery and design sprint. Defined two core workflows (delivery delinquency + issue triage), embedded AI insights directly into task flows, and designed for federal compliance from day one.

Validated interactive prototypeFederal compliance built-inReusable workflow framework
$
0→1 Product

Retail Management in SaaS CRM

Designed 0→1 POS and inventory system inside a fitness CRM. Replaced spreadsheets with a sub-2-minute checkout flow.

Designed a complete retail layer: POS-style checkout, product management, and inventory tracking, tailored for gym staff who aren't e-commerce users.

0→1 retail capability shippedSub-2-minute checkout flowUnified inventory management
B2B SaaS

Member Portal & CRM Customization Suite

Transformed a static, view-only app into a full member portal with white-labeling tools. Profile completion increased 60%.

Designed a full-featured, mobile-first member portal from the ground up. Created a white-labeling editor so gym owners could customize branding and policies without developer support.

60% profile completion increaseWhite-labeling editor shippedReduced staff workload
B2B SaaS

CRM Usability Enhancement

Led a team of 3 designers to transform a developer-led recruitment CRM—establishing design foundations, driving research, and shipping measurable improvements.

Established design principles (scalability, searchability, data visibility), built design system foundations, and systematically redesigned navigation, filters, and contact management.

Contact creation 20% fasterFilter engagement up 5%Design system established
0→1 Product

Recruiter Performance Dashboard

Designed a widget-based visualization system that turns recruiter activity data into actionable insights for mentorship and performance tracking.

Led a team to define key metrics with leadership, then designed a widget-based dashboard system with both company-level and individual-level views.

15-min average sessionsScalable widget frameworkIn development

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