Case Studies
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Modular Landing Page System for Healthcare
Redesigned a one-off delivery pattern into a modular system powering personalized experiences across a healthcare client portfolio.
Replaced one-off builds with a modular widget system that baked in accessibility and compliance from the start — cutting build time significantly and scaling across multiple client engagements.
AI-Driven Sourcing Feature
Revived a fragmented, nearly-abandoned AI feature into a unified sourcing experience, now shipped and driving paid plan growth.
Led end-to-end redesign over 11+ months. Unified search and AI into one flow, replaced friction with a simple chat interface, unlocked candidate profiles with inline preview, and added transparency so users could trust the recommendations.
Designing for Cross-Team Collaboration in Hardware
Leading product design for an AI-assisted collaboration platform — consolidating part search across multiple distributor sources and shipping a navigation restructure.
Designing AI-powered part search that surfaces org-wide inventory ranked by real constraints. Shipped a navigation restructure that fixed disorienting context switches across workspaces. Adapted the design when technical constraints reshaped the solution mid-project.
Retail Management in SaaS CRM
Designed 0→1 POS and inventory system inside a fitness CRM. Replaced spreadsheets with a sub-2-minute checkout flow.
Designed a complete retail layer: POS-style checkout, product management, and inventory tracking, tailored for gym staff who aren't e-commerce users.
Member Portal & CRM Customization Suite
Transformed a static, view-only app into a full member portal with white-labeling tools. Profile completion increased 60%.
Designed a full-featured, mobile-first member portal from the ground up. Created a white-labeling editor so gym owners could customize branding and policies without developer support.
VoIP Management Platform Modernization
Redesigned mission-critical workflows and built a design system for an enterprise VoIP admin platform — cutting task time by 30% and admin clicks by 40%.
Identified the two highest-impact workflows (call management and reporting), redesigned both with progressive disclosure and real-time interactions, and established a reusable component system on Shadcn UI.
CRM Usability Enhancement
Led a team of 3 designers to transform a developer-led recruitment CRM—establishing design foundations, driving research, and shipping measurable improvements.
Established design principles (scalability, searchability, data visibility), built design system foundations, and systematically redesigned navigation, filters, and contact management.
Recruiter Performance Dashboard
Designed a widget-based visualization system that turns recruiter activity data into actionable insights for mentorship and performance tracking.
Led a team to define key metrics with leadership, then designed a widget-based dashboard system with both company-level and individual-level views.
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